Account Manager

Department Create Sales Team
Date Prepared February 2026

Role Overview

The Account Manager is responsible for the strategic management and development of assigned customer accounts. The role focuses on building strong partnerships, driving sales growth, ensuring customer satisfaction, and delivering long-term profitable results.

The position requires minimal supervision and reports directly to the Head of Create. The role interacts regularly with customers, internal peers, cross-functional teams, and senior management both within and outside the department.

Travel within Europe and internationally will be required as necessary.

Key Responsibilities
Account & Relationship Management

Develop and maintain strong executive-level relationships within assigned customer accounts.

Position RTC as a strategic partner at the highest levels of the customer organisation.

Drive account penetration and identify new business opportunities.

Take ownership of key customer issues, resolving or escalating as appropriate.

Sales & Commercial Performance

Deliver targeted sales revenue and performance objectives through effective resource management.

Monitor account performance to ensure agreed contribution margins are achieved.

Maintain accurate sales forecasts for current accounts and prospects, providing quarterly and long-term visibility.

Ensure agreed stock levels align with customer demand and business objectives.

Provide accurate technical, product and pricing information to customers.

Leadership & Cross-Functional Coordination

Lead and coordinate internal account teams across sales, creative, operations and technical functions (locally and globally where applicable).

Ensure the Head of Create is kept informed of significant developments and high-profile matters.

Communicate clearly and consistently with internal stakeholders through structured updates (calls, meetings, written communications), outlining key projects, opportunities, risks, product transitions and pricing changes.

Ensure all departments are informed of relevant changes relating to processes, services, products or solutions.

Customer Initiatives & Presentations

Manage customer initiatives to ensure they are fully authorised, clearly defined, and accurately documented internally and externally.

Deliver customer presentations and product demonstrations.

Proactively present innovative solutions and new ways of working to meet customer needs and sales objectives.

Provide insight to senior management regarding customer developments and competitive trends.

Competencies & Skills

Strong drive for results

Customer-focused mindset

Commercial and business acumen

Ability to lead effectively across virtual teams and multiple geographies

Ability to motivate and coordinate cross-functional teams

Strong presentation and listening skills

Sound technical and functional knowledge

Confident operating with senior management

Commercial awareness with the ability to contribute to regional and corporate objectives

Strong negotiation, conflict management and interpersonal skills

Full UK driving licence